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Digital Technology Myths

I came across this article on Entrepreneur.com about 9 common myths around digital technology. 118mythsSome of them I have wondered about like; should you let your phone battery drain completely before recharging? (It depends on the type of battery.) Or does more bars on your cell phone really mean more service? (Not really.) And what about pulling out that USB drive without following the proper procedure? (That depends too.) A good article and I learned something new.

One more myth I would like to debunk; Social Media is free. I don’t know about you but my time is valuable and as Nellie Akalp put it in her article called ‘The 5 Worst Pieces of Advice for Small Business Owners’ Social media is free like a puppy. It may not cost much to bring a puppy home from the SPCA but from day one there is endless training, toys, and treats. Now that’s a good analogy. Social media done well is very time intensive requiring dedication and commitment to developing fresh content and keeping up with conversations. Nothing free about that.

If you ever thought you didn’t spend enough time on social media and wanted to take on SEO (search engine optimization) for your business here is an article and Infographic on Google’s 200 search ranking factors. Domain, page level, and site level factors, along with links and user interaction all contribute to the ranking. While keywords are obviously still important but there seems to be a whole lot more to consider these days.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/