Category Archives: social media

What Does Social Media Achieve for Your Company?

socialmediaDoes it gain exposure, directly interact with your customers or promote specific products and services? That is just one question this article from Entrepreneur.com asks. The article ’10 Questions to Ask When Creating a Social-Media Marketing Plan’ goes on to say it is important to clearly identify why you are using the social media and once you understand your customers goals, link the two. For example try using your social media to help solve your customer problems. That approach works no matter whether your customers are another business or a consumer.

The article also gives advice on which social media platform to use – it’s different depending on who your customer is. For example you might want to use LinkedIn if you are marketing to businesses or Facebook for marketing directly to consumers. It also suggests what types of content work better on what social media platforms. I think it is also critical to measure the success of your social media campaign. After all it takes a fair amount of time to do social media and you really want to make sure you are getting some bang for your buck.

Which social media platform you use might also depend on where you are located. If you are in Western Canada we have a tendency to use Facebook far more than Twitter. This is true for other things as well. I don’t know of too many people in our area that use eBay but wow do we ever use Kijiji.

If you don’t have a social media presence yet I highly recommend you have a look at these 10 questions before you get started. I really like the advice to start with a blog and a presence on just one social network. It’s important to only bite off what you can handle, as I suggested in last week’s post ‘Digital Technology Myths’ social media done well is very time intensive requiring dedication and commitment to developing fresh content and keeping up with conversations.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/

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Digital Technology Myths

I came across this article on Entrepreneur.com about 9 common myths around digital technology. 118mythsSome of them I have wondered about like; should you let your phone battery drain completely before recharging? (It depends on the type of battery.) Or does more bars on your cell phone really mean more service? (Not really.) And what about pulling out that USB drive without following the proper procedure? (That depends too.) A good article and I learned something new.

One more myth I would like to debunk; Social Media is free. I don’t know about you but my time is valuable and as Nellie Akalp put it in her article called ‘The 5 Worst Pieces of Advice for Small Business Owners’ Social media is free like a puppy. It may not cost much to bring a puppy home from the SPCA but from day one there is endless training, toys, and treats. Now that’s a good analogy. Social media done well is very time intensive requiring dedication and commitment to developing fresh content and keeping up with conversations. Nothing free about that.

If you ever thought you didn’t spend enough time on social media and wanted to take on SEO (search engine optimization) for your business here is an article and Infographic on Google’s 200 search ranking factors. Domain, page level, and site level factors, along with links and user interaction all contribute to the ranking. While keywords are obviously still important but there seems to be a whole lot more to consider these days.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/

Do Social Media Ads Work?

According to this recent poll by Ipsos OTX social media advertising is finally making headway with 35% of worldwide internet likeusers saying they made a purchase as a result of seeing an ad on social media. It isn’t as simple as it sounds though because where people were located made a difference – for instance 69% of the people polled in Brazil and 61% in Mexico made a purchase but only 13% of Canadians. Other factors that also made a difference included age, level of education and income. I think as we Canadians become more comfortable with social media for business we too will be influenced by social media advertising.

I just read the latest article on IT Business, ‘Four Tech Trends to Watch in the Next Decade’. This article is based on a report by the IT research firm Gartner Inc. Apparently every year Gartner releases a ‘hype cycle’ graphic on emerging technologies. What I found really interesting was their claim that new technologies typically go through 5 stages, which they identify and explain in the article.  We are not talking about specific products here but ideas, concepts and trends related to the technology that develops into specific products. The report suggests one disruptive idea that we should be prepared for is ‘Social TV’ and while no one is really sure how this one will play out I suspect allowing viewer interaction with the content could be really intriguing.

If I could take anything away from reading these two reports it would be the warning that the IT Business article ends with; Companies need to constantly evolve their strategies if they expect to stay relevant and successful. Good advice!

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/