Category Archives: SEO

Digital Technology Myths

I came across this article on Entrepreneur.com about 9 common myths around digital technology. 118mythsSome of them I have wondered about like; should you let your phone battery drain completely before recharging? (It depends on the type of battery.) Or does more bars on your cell phone really mean more service? (Not really.) And what about pulling out that USB drive without following the proper procedure? (That depends too.) A good article and I learned something new.

One more myth I would like to debunk; Social Media is free. I don’t know about you but my time is valuable and as Nellie Akalp put it in her article called ‘The 5 Worst Pieces of Advice for Small Business Owners’ Social media is free like a puppy. It may not cost much to bring a puppy home from the SPCA but from day one there is endless training, toys, and treats. Now that’s a good analogy. Social media done well is very time intensive requiring dedication and commitment to developing fresh content and keeping up with conversations. Nothing free about that.

If you ever thought you didn’t spend enough time on social media and wanted to take on SEO (search engine optimization) for your business here is an article and Infographic on Google’s 200 search ranking factors. Domain, page level, and site level factors, along with links and user interaction all contribute to the ranking. While keywords are obviously still important but there seems to be a whole lot more to consider these days.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/

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Digital Technology with Your Customers in Mind

SEO Perfect CompanyOne of the presenters at the Digital Forum we did in March presented on SEO (search engine optimization). As we heard optimizing your website can be a daunting task especially since the algorithms the search engines use change on a real regular basis. I came across this article ‘How to do an SEO Audit of Your Website’ this morning that may help with that. This article looks at the common sense stuff like checking for broken links or dead pages or making sure your website loads reasonably fast. I really believe that no matter how the search engines are designed you can’t lose by just being authentic and designing your website with your customers experience in mind.

Have you thought of doing You Tube videos for your business?  I have You Tube videos that I put up 4 years ago that I am still getting views, over 198,000 to date and people are still subscribing to them. Videos are an excellent way to engage customers and help them with your products. Looking to figure out how to get started with that? You might want to check out this article ‘10 Questions to Ask When Creating Your Company’s You Tube Channel’. For those of you who might think putting up commercials for your company would be a natural first step – it probably isn’t the best thing to do. People look to You Tube videos to be entertained, educated or informed not to watch commercials. How would you use You Tube to entertain, educate or inform your customers? After you figure that out You Tube can help you with analytics. For example I find it very interesting that my videos’ are viewed mostly by men (89%).

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive and how to use digital technology to do that please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/