What Does Social Media Achieve for Your Company?

socialmediaDoes it gain exposure, directly interact with your customers or promote specific products and services? That is just one question this article from Entrepreneur.com asks. The article ’10 Questions to Ask When Creating a Social-Media Marketing Plan’ goes on to say it is important to clearly identify why you are using the social media and once you understand your customers goals, link the two. For example try using your social media to help solve your customer problems. That approach works no matter whether your customers are another business or a consumer.

The article also gives advice on which social media platform to use – it’s different depending on who your customer is. For example you might want to use LinkedIn if you are marketing to businesses or Facebook for marketing directly to consumers. It also suggests what types of content work better on what social media platforms. I think it is also critical to measure the success of your social media campaign. After all it takes a fair amount of time to do social media and you really want to make sure you are getting some bang for your buck.

Which social media platform you use might also depend on where you are located. If you are in Western Canada we have a tendency to use Facebook far more than Twitter. This is true for other things as well. I don’t know of too many people in our area that use eBay but wow do we ever use Kijiji.

If you don’t have a social media presence yet I highly recommend you have a look at these 10 questions before you get started. I really like the advice to start with a blog and a presence on just one social network. It’s important to only bite off what you can handle, as I suggested in last week’s post ‘Digital Technology Myths’ social media done well is very time intensive requiring dedication and commitment to developing fresh content and keeping up with conversations.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/

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About Janet, doing it better.

I grew up and still reside in Northern Alberta. While I have numerous interests I am passionate about the Peace River region, its innovation, its people, and the creative spirit that envelopes us all.

Posted on September 19, 2013, in digital technology, social media and tagged , , . Bookmark the permalink. Leave a comment.

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