Do Social Media Ads Work?
Posted by Janet, doing it better.
According to this recent poll by Ipsos OTX social media advertising is finally making headway with 35% of worldwide internet users saying they made a purchase as a result of seeing an ad on social media. It isn’t as simple as it sounds though because where people were located made a difference – for instance 69% of the people polled in Brazil and 61% in Mexico made a purchase but only 13% of Canadians. Other factors that also made a difference included age, level of education and income. I think as we Canadians become more comfortable with social media for business we too will be influenced by social media advertising.
I just read the latest article on IT Business, ‘Four Tech Trends to Watch in the Next Decade’. This article is based on a report by the IT research firm Gartner Inc. Apparently every year Gartner releases a ‘hype cycle’ graphic on emerging technologies. What I found really interesting was their claim that new technologies typically go through 5 stages, which they identify and explain in the article. We are not talking about specific products here but ideas, concepts and trends related to the technology that develops into specific products. The report suggests one disruptive idea that we should be prepared for is ‘Social TV’ and while no one is really sure how this one will play out I suspect allowing viewer interaction with the content could be really intriguing.
If I could take anything away from reading these two reports it would be the warning that the IT Business article ends with; Companies need to constantly evolve their strategies if they expect to stay relevant and successful. Good advice!
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