Are You Social?
Posted by Janet, doing it better.
I have been going through the proposed webcast videos from our Digital Forum in March and I am reminded again that nearly 2 out of 5 Western Canadian entrepreneurs do not participate in social networks. Are you one of those entrepreneurs? According to BDC many entrepreneurs aren’t sure of the benefits and leery of the risks associated with digital technology. Perhaps they just need some guidance on how to approach it. I receive a regular email newsletter from BDC called Smart Tech. The latest newsletter is ‘7 ways to turn social media fans into customers’ and it has some pretty good tips. They also have a free eBook called ‘Social Media a Guide for Entrepreneurs’ that you can download and it looks to be fairly comprehensive. It might be time for you to consider building a social media strategy.
According to this article another industry is falling to the digital movement. Sales for point and shoot digital cameras declined by about 30% between 2006 and 2011. What are they being replaced with – smart phones of course. I talked about this in my March 6th blog post Is Digital a Threat to Your Business? In my mind this just highlights once again the importance for every business owner to take a look at what they offer to their customers and ask the question – how is digital technology going to impact this?
Have you read the book Present Shock: When Everything Happens Now by Douglas Rushkoff? I just read a preview of it. For those of you that are interested in trying to understand where your business fits in the future maybe this book can offer one more perspective to consider.
Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive and how to use digital technology to do that please visit Blue Collar Consulting Inc. at http://www.bluecollarconsulting.ca/ or check out our new website at http://www.connectingindustry.ca/