Digital Technology, Are You on Board?
I have been coming across some interesting statistics lately that I thought I would share. With the pace of change continuously accelerating and the amount of new technical information doubling every two years it is becoming nearly impossible to keep up. In an interview with CNN US author and digital game creator Mark Prensky suggests, “Any slowdown in the digital age is a “myth,” as innovation will only press forward “faster… and faster and faster.” He told CNN: “We are not going through a transition to another phase of stability, and that is the key point. People will always be behind now and that will be a stress they have to cope with.”
In 2013 internet access from mobile devices will officially surpass access from personal computers with 5 out of 6 people in the world owning a mobile communications device. What is even more astounding is that they look at 100,000,000 YouTube video’s on those devices every day! Google has been my yellow pages for some time now (see blog post Digital Technology for Marketing & Accounting) which has me concerned for the 30% of Canadian businesses that do not have a web site to show up in those searches, especially considering as of last month over 51% of Canadian’s now shop online. This is a trend that is only going to increase as more people realize the benefits of finding exactly what they are looking for regardless of where in the world it is made. Now this begs the question have you embraced digital technology yet and if not, why not?
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