Digital Technology for Marketing & Accounting

Yellow-PagesDoes Digital Technology play a role in your Marketing Strategy? I can’t remember the last time I used the phone book to find a local business. Between my smart phone and my PC at home I Google what I am looking for,  so if your business isn’t on the internet chances are excellent I will NOT find it. I also look to Google for information about businesses that are recommended to me. While word of mouth starts this process it is the internet that sells it.  IBM did a study this year (2012) that indicates that within five years social media will be the number two way to engage with customers (after face-to-face personal interaction). All this points to the fact that you need to use digital technology in your marketing strategy. To that end I recently came across some advice from the BDC.  This article give 8 tips on how to market your business locally on the internet including Google Places and Facebook (remember the IBM study).

What if you could view your accounting data online from your phone? Suddenly you can know whether a client has paid you or instantly bill them all while you are at their place of business. Well Quick Books now has an app for that as explained in this recent article on Now that would be using digital technology to make you more productive. What I found scary though was that according to a survey conducted on behalf of Intuit Canada (makers of QuickBooks) less than half of the Canadian small & medium businesses that responded actually used financial management software. No wonder the Canadian government is encouraging the adoption of digital technology to increase productivity.

Productivity is a measure of how much – work, time, effort, money, or energy – you have to put into something to get the desired outcome. For more tips and tools on how to get more productive please visit Blue Collar Consulting Inc. at or check out our new website at


About Janet, doing it better.

I grew up and still reside in Northern Alberta. While I have numerous interests I am passionate about the Peace River region, its innovation, its people, and the creative spirit that envelopes us all.

Posted on December 18, 2012, in Business Productivity, digital technology, productivity, productivity tools and tagged , , , , , . Bookmark the permalink. 1 Comment.

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